Nike’s N+TC Tour brought their global fitness community to life across Melbourne, Sydney and Auckland.
As the lead designer of Tundra’s creative team, I helped execute and energise the journey. From registration through to on-the-day activation.
The focus of the registration site was on-the-go and mobile-first. I created wireframes to plan out the UX, IA and overall design.
Each girl was given access to a personalised workout schedule with location-specific maps and event information.
Fitness-enthusiasts around the world could tune in on the day to watch the live-streamed event.
Nike HYPE DC - These landing pages were designed to support and hype Nike’s latest product releases across their digital partners’ networks.