Working as Clemenger BBDO’s lead digital designer, I worked with the Transport Accident Commission of Australia (TAC) to produce their Breakpoint campaign.
Breakpoint is an online tool to help drivers plan their trip and safely schedule rest stops at the most beautiful locations along their route to reduce fatigue.
I was responsible for producing the wireframes and overall UX, UI design for the website and mobile app.
I developed a simple interface and clean design to create an accessible user experience.